xx,196p.ĭepartment, N.H., MMR A framework for managing the quality of health services in New South Wales. 2000, Oxford New York: Oxford University Press. Last, J.M., MMR A dictionary of epidemiology. 2001, : Australian Council for Safety and Quality in Health Care. 1988, London: International hospital federation.Īustralian Council for Safety and Quality in Health Care and Australian Health Ministers' Conference, MMR A consumer vision for a safer health care system: report of a consumer workshop sponsored by the australian council for safety and quality in health care. 2003: Vorqistatama binamenga.īurns, R., MMR "And what would they know about it?": The issues, options and implications of seeking the patient's point of view. Yap, R.S.M.D., MMR 75 tahun sejarah Rumah Sakit Mata Dr. 2001, Harlow: Financial Times Prentice Hall. Grulke, W., MMR 10 lessons from the future : tomorrow is a matter of choice : make it yours.
Service, quality & satisfaction.DAFTAR KATALOG BUKU PERPUSTAKAAN MMR UGM 1. Perilaku Konsumen Pemahaman Dasar dan Aplikasinya Dalam Strategi Pemasaran. Perilaku Konsumen: Pendekatan Praktis Disertai Himpunan Jurnal Peneltian. Pengaruh Harga, Citra Merek, dan Word of Mouth Terhadap Keputusan Pembelian di Toko Buku Gramedia Surabaya Expo (Doctoral dissertation, Universitas Muhammadiyah Surabaya). Metode Penelitian Kuantitatif Teori dan Aplikasi. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 6(2). Pengaruh Kualitas Pelayanan, Harga dan Lokasi Terhadap Keputusan Menginap Pada Hotel Genio Manado. Memediasi Pengaruh Wom Terhadap Niat Beli Produk Nutrisi Merek Herbalife. Pengaruh Citra Merek, dan Persepsi Kualitas Layanan Terhadap Keputusan Pembelian melalui Loyalitas Merek Pada Riez Palace Hotel Tegal. PROFIT: JURNAL ADMINISTRASI BISNIS, 8(2).Įcstasia, B., & Maftukhah, I. Pengaruh Kualitas Sistem, Kualitas Informasi, Kualitas Pelayanan Terhadap Minat Pengguna Dan Kepuasan Pengguna Serta Dampaknya Terhadap Net Benefit Pada Pengguna Layanan Mobile Broadband Evdo Rev B. The results of the t Test found that Word of Mouth variable was the most significant variable and had a positive influence on the decision to stay at Swiss-Belhotel Borneo in Samarinda.Īstuti, E. Hypothesis testing as a whole proves the hypothesis influential and significant on the decision to stay together is accepted (Ho rejected and Ha accepted). The result of the showed that brand image, service quality, and word of mouth had a positive and significant effect on the decision to stay. The analysis technique used is multiple linear regression analysis. Data collection methods using a questionnaire. The type of non-probability sampling used is accidental sampling. The sampling technique in this study was conducted with non-probability sampling. The sample in this study was 100 respondens. Therefore, sampling was conducted for this study. The population in this study are guests who are staying or have stayed at Swiss-Belhotel Borneo in Samarinda. The variables used in this study consisted of independent variables are brand image, service quality, and word of mouth, while the dependent variable was the stay decision. This study aims to determine the effect of Brand Image, Service Quality, and Word of Mouth on the decision to stay at Swiss-Belhotel Borneo in Samarinda. However, the number of guests who decide to stay at a hotel has not yet reached the target set and even the percentage of guests has fluctuated.
Swiss-Belhotel Borneo in Samarinda is one of the service companies in the hotel sector that depends on the number of guests who decide to stay at the hotel in order to make a profit. Brand Image and Quality Service with Word of Mouth are important applied by service company in the hotel sector who wants to increase the number of guests to use or stay at the hotel.
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